In today’s world, it’s crucial to use digital marketing for financial advisors to grow their business. It’s not just a choice; it’s a necessity. Your potential clients are online, searching for “financial advisors near me“, you need to make sure to have online presence . To succeed, you need a solid digital marketing strategy to be in the right place at the right time with the right content.
Recent statistics show that while 63% of financial advisors are actively seeking new clients, only 43% have seen an increase in inquiries from potential clients. The strength of your online presence can be the deciding factor in whether you get that call and secure the client.
The great news is that digital marketing doesn’t have to be overwhelming or a full-time job. In fact, trying to be everywhere at once can spread you too thin and limit your impact. Here are some detailed suggestions on where and how to effectively establish your online presence with these digital marketing strategy ideas:
A Converting Website
Your top priority should be creating a professional, user-friendly website. It should work well on mobile devices and contain valuable, keyword-optimized content. Surprisingly, only 61% of advisors feel their websites are effective, and 31% plan to invest more in their websites in 2023. If managing a website seems daunting, you can use services like WordPress and Wix. However, for a polished and optimized site, consider hiring a digital marketing agency.
1. Lead Capture
Once visitors land on your website, what’s next? Lead generation is not only about selling. You need to identify points in their journey where you can offer something valuable in exchange for their contact information. Look for opportunities to engage visitors, such as offering downloadable resources in exchange for their email. This allows you to nurture your relationship through calls and email campaigns. You can download our client acquisition guide specific to financial advisors.
2. Search Engine Optimization (SEO)
SEO has evolved significantly. It’s no longer about stuffing keywords all over your site. Search engines like Google are more sophisticated, taking into account user history and context. This means personalized search results, which is great for you. You can showcase your expertise in specific areas and create content that appeals to your target audience. SEO also extends to mobile optimization, voice search, and making your site accessible to all users.
3. Content Production
Also called inbound marketing or content marketing, content creation can be a breeze if you follow the “content goldmine approach.” Start by creating in-depth resources, such as ebooks or webinars, on topics you’re an expert in. Break these resources into smaller pieces, like blog posts, and then further distill them into social media posts. This strategy multiplies your content’s reach and impact.
You can also leverage AI to help you scale your business. Learn more about how AI is revolutionizing the marketing landscape
4. Social Media
With various social media platforms, it’s essential to choose the right ones for your audience. Young professionals might be on LinkedIn or Twitter, while older clients may prefer Facebook. Begin with one platform and gradually expand. Create a content pyramid with foundational posts (market updates, commentary, blog posts), followed by firm-related updates, thought leadership posts, and personal snippets. Engagement is key; spend time interacting with your followers.
5. Digital Ads
While social media posts help engage your audience, digital advertising can extend your reach. Digital ads can be highly targeted by location, demographics, and interests, ensuring your content is seen by your ideal clients. You can also use retargeting ads to reconnect with visitors to your site.
Despite its old-school reputation, newsletters are an excellent way to stay in touch with clients and prospects. You can create a newsletter that compiles your content from the month, along with office updates and market news. Use the newsletter to showcase your personality and brand. By tailoring your content to specific niche segments, you can strengthen your brand and attract more clients
Digital Marketing for Financial advisors is a long term game to attract and retain clients. By implementing these strategies, starting digital marketing for financial advisors can revolutionize your practice. With practice and experimentation, you’ll find the right mix of channels to attract and engage your ideal clients. A well-rounded digital marketing strategy will help you gain more clients and show your authentic self in the process.